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Public Relations, born in America - History revealed
Thursday, July 22, 2010
An incredible journey through history to find out how Public Relations started, and how it changed the world
The Century of the Self
The Untold History of Controlling the Masses Through the Manipulation of Unconscious Desires
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized." - Edward Bernays
THE CENTURY OF THE SELF
Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.
To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?
The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund's devoted daughter; and present-day PR guru and Sigmund's great grandson, Matthew Freud.
Sigmund Freud's work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.
This film was produced by BBC which is Britain's government run news channel, therefor it downplays the evils of government and plays up the vices of business. The enemy is not capitalism or 'consumption' but government and its insidious propaganda. Mass produced goods enrich society because they reduce the amount of time a person has to work to satisfy one's essential needs. Government propaganda debases society because it is used as an excuse for everything from murderous wars of aggression to oppressive economy killing taxation and regulation. When a business sells you something voluntarily you will only buy it if you think the product is worth more than the price you have to pay for it. When the government propagandizes you they are merely giving you excuses to submit to their use of force which will be bearing down on you whether you like it or not. The two are very different and this film does a disservice by confusing them. That said, it's important to understand the propagandists who serve to justify the crimes of the state. Selling someone a product they don't truly need hurts no one, selling people on a war they don't need gets millions of people murdered and destroys entire societies. - Chris, InformationLiberation
"In the course of his narrative, he explains aspects of the market that have generally eluded even its defenders. For example, is it true that markets dumb down the culture, exalting trashy novels and movies over higher-brow fare? Mises points out that the tastes of the masses will always and everywhere be lower than those educated and cultivated to love higher culture. But, he says, the glory of capitalism is that it brings to every sector what it wants and needs, and more of it than any other system. So, yes, there will be more trash, but also more great work as well. It is a matter of availability: under socialism, nothing is available. Under capitalism, choice seems nearly infinite." - From the description of 'The Anti-Capitalist Mentality'
One: Happiness Machines The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today's world. See Ludwig von Mises "The Noneconomic Objections to Capitalism" and "The Argument of Happiness" to balance the propaganda in this section.
Two: The Engineering of Consent
The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.
Politicians and planners came to believe Freud's underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.
Sigmund Freud's daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people. But this was not a cynical exercise in manipulation. Those in power believed that the only way to make democracy work and create a stable society was to repress the savage barbarism that lurked just under the surface of normal American life.
Three: There is a Policeman Inside All Our Heads: He Must Be Destroyed
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.
Out of this came a political movement that sought to create new beings free of the psychological conformity that had been implanted in people's minds by business and politics.
This programme shows how this rapidly developed in America through self-help movements like Werber Erhard's Erhard Seminar Training - into the irresistible rise of the expressive self: the Me Generation.
But the American corporations soon realised that this new self was not a threat but their greatest opportunity. It was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality. To do this they turned to techniques developed by Freudian psychoanalysts to read the inner desires of the new self.
Four: Eight People Sipping Wine in Kettering
This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.
Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.
Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.
The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.
IPMM has always been a proponent of the value of a brand, a worldwide symbiosis with a category. Reading webpronews.. i found this interesting:
Consider this also: According to ComScore Chairman Gian Fulgoni, Google has made its billions from just five percent of its ads being clicked. Not to insult your math ability, but that's 95 percent of Google ads that are not clicked. Though clicks are monetized based on direct action, Fulgoni says only 16 percent of ads have direct online effects; 21 percent have latent online effects, and 63 percent have latent offline effects. "
[S]o 84% of the value isn’t being monetized by search engines," Search Insider's David Berkowitz summarizes in his " Dreaming of a Super Model" report. The value in that 84 percent is in less tangible branding value. Enquiro attributes a 16 percent brand lift when the brand made an appearance in the top organic result and the top sponsored result. Fulgoni used these numbers to suggest Google could maximize profit by adding a layer of cost to search advertising in the form of cost per impression.
Its exciting to read that for us at IPMM. Our niche brands are all about branding value to our readers through the online experience and social ineraction.
ModelVanity.com launches Model Shoot Expo at MV Studios in Southern California, USA
Friday, June 20, 2008
Model Vanity Expo is a series of photo shoot workshops with select photographers to help new and established model talent develop a unique portfolio of images at no cost. This private event offers talent multiple settings and safe surroundings.
RIVERSIDE, Ca. USA, June 19, 2008 / -- IP MicroMedia LLC web property ModelVanity.com (website in development) and Model Vanity Studios today announced a partnership to launch a first of a kind “Model Vanity Expo”. The partnership promises new and established models the chance to work with multiple, selected photographers in the presence of sponsors who may select talent for upcoming projects.
"We are excited about providing all established and new models this great opportunity to showcase their talent and realize their modeling potential," founder Oscar Toscano stated. "Opening our private studio in Riverside, Ca. to this unique casting and offering talent and select photographers a chance to work under our expertise in a nationally known studio lot is great experience and networking opportunity."
“We are using this event as a proving ground for our model shoot expo concept. New and existing talent can come and pose in more diverse surroundings then any “Mansion” or “lot” with talented photographers. There is a four thousand square foot, two story studio building, outdoor water gardens and unique structures and several auto and custom bike props to choose from. All models (glamour, fashion, fetish, bikini, import, Gothic, non-nude) are encouraged to attend this event. We are also providing skilled makeup and hair dressers. Ladies should bring several wardrobe changes to show off all the looks they posses.” added Oscar Toscano.
In addition, several sponsors will be on hand to review talent for potential future modeling opportunities. Authorized media and Spanish television stations will also be on hand to cover this event. Models will receive limited edition Model Vanity Clothing as well. The event concludes with a dinner sponsored by TiosTacos.com at 5pm. After party to follow.
All the talent attending this event will be featured on our site with the best images on display from all participating photographers. Online visitors can learn more about the models and cast their vote for their favorite girl at ModelVanity.NET.
“We have experienced a huge response since we announced this event from talent throughout the area. Over 150 candidates requested to attend this event from every ethnic type, but we are limiting attendance to 30 girls this time, “commented Oscar. “We are still reserving two more spots for one male and one female model that would like to attend.”
The event will kick off at 9 am. with a workshop for all photographers attending. “Using Adobe Lightroom in your digital work flow” will teach basic meta data techniques. A small discussion on ways to earn money from photography will conclude the mini workshop. Presentation is sponsored by ProImageVault.com. Photographers attending are invited to bring reflectors, strobes, or any gear to make the most of our 6 hour event!
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