IPMM has always been a proponent of the value of a brand, a worldwide symbiosis with a category. Reading webpronews.. i found this interesting:
Consider this also: According to ComScore Chairman Gian Fulgoni, Google has made its billions from just five percent of its ads being clicked. Not to insult your math ability, but that's 95 percent of Google ads that are not clicked. Though clicks are monetized based on direct action, Fulgoni says only 16 percent of ads have direct online effects; 21 percent have latent online effects, and 63 percent have latent offline effects. "
[S]o 84% of the value isn’t being monetized by search engines," Search Insider's David Berkowitz summarizes in his " Dreaming of a Super Model" report. The value in that 84 percent is in less tangible branding value. Enquiro attributes a 16 percent brand lift when the brand made an appearance in the top organic result and the top sponsored result. Fulgoni used these numbers to suggest Google could maximize profit by adding a layer of cost to search advertising in the form of cost per impression.
Its exciting to read that for us at IPMM. Our niche brands are all about branding value to our readers through the online experience and social ineraction.
ModelVanity.com launches Model Shoot Expo at MV Studios in Southern California, USA
Friday, June 20, 2008
Model Vanity Expo is a series of photo shoot workshops with select photographers to help new and established model talent develop a unique portfolio of images at no cost. This private event offers talent multiple settings and safe surroundings.
RIVERSIDE, Ca. USA, June 19, 2008 / -- IP MicroMedia LLC web property ModelVanity.com (website in development) and Model Vanity Studios today announced a partnership to launch a first of a kind “Model Vanity Expo”. The partnership promises new and established models the chance to work with multiple, selected photographers in the presence of sponsors who may select talent for upcoming projects.
"We are excited about providing all established and new models this great opportunity to showcase their talent and realize their modeling potential," founder Oscar Toscano stated. "Opening our private studio in Riverside, Ca. to this unique casting and offering talent and select photographers a chance to work under our expertise in a nationally known studio lot is great experience and networking opportunity."
“We are using this event as a proving ground for our model shoot expo concept. New and existing talent can come and pose in more diverse surroundings then any “Mansion” or “lot” with talented photographers. There is a four thousand square foot, two story studio building, outdoor water gardens and unique structures and several auto and custom bike props to choose from. All models (glamour, fashion, fetish, bikini, import, Gothic, non-nude) are encouraged to attend this event. We are also providing skilled makeup and hair dressers. Ladies should bring several wardrobe changes to show off all the looks they posses.” added Oscar Toscano.
In addition, several sponsors will be on hand to review talent for potential future modeling opportunities. Authorized media and Spanish television stations will also be on hand to cover this event. Models will receive limited edition Model Vanity Clothing as well. The event concludes with a dinner sponsored by TiosTacos.com at 5pm. After party to follow.
All the talent attending this event will be featured on our site with the best images on display from all participating photographers. Online visitors can learn more about the models and cast their vote for their favorite girl at ModelVanity.NET.
“We have experienced a huge response since we announced this event from talent throughout the area. Over 150 candidates requested to attend this event from every ethnic type, but we are limiting attendance to 30 girls this time, “commented Oscar. “We are still reserving two more spots for one male and one female model that would like to attend.”
The event will kick off at 9 am. with a workshop for all photographers attending. “Using Adobe Lightroom in your digital work flow” will teach basic meta data techniques. A small discussion on ways to earn money from photography will conclude the mini workshop. Presentation is sponsored by ProImageVault.com. Photographers attending are invited to bring reflectors, strobes, or any gear to make the most of our 6 hour event!
About IP MicroMedia LLC IP MicroMedia, based in Southern California (with contributors in Mexico City, Miami, San Antonio and Las Vegas), owns ModelVanity.com (MV), a site currently in development. IPMM develops web properties, syndicates event content, and provides AV services for clients on-site. Web 2.0 brands include ModelVanity.com, TodoExito.com, ProImageVault.com, PrintedPix.com, Photofinder360.com, OfficialCoverage.com, Onmoney.NET, Senorita15.com, MotorSportMotion.com and more. More at IPMicroMedia.com
looking over some older press releases from a spanish/latin press portal I came upon this article: Quepasa.com (QPSA 2.62 US, last traded), one of the world's largest (I would take issue with that statement) bilingual, Latino online communities, and Latinas Illustrated today announced an exclusive partnership to launch an international search for the top 12 most beautiful Latinas in the U.S. and Latin America. The partnership includes a fully interactive online community and international model search contest with the winners to be featured in the Latinas Illustrated 2009 swimsuit calendar edition.
"We are excited about providing Latinas from all over the U.S. and Latin America this great opportunity to showcase their talent and realize their modeling dreams," Quepasa CEO John C. Abbott stated. "Through the online community we are providing a unique outlet for aspiring Latina models to gain international recognition."
This is one of the many projects we are launching to drive traffic to Quepasa to enhance our social networking community for Latinos here and in Latin America," commented Jeff Valdez, Quepasa's recently installed co-chairman. "We are happy to be working with Latinas Illustrated to offer our members a richer online experience."
The community will center around the model search contest to find 12 gorgeous Latina models to feature in the 2009 Latinas Illustrated Swimsuit Calendar, which will be available for sale on Quepasa.com and other outlets. Entrants can sign up at quepasa.com/community/latinasillustrated.html and upload five photos from which the Quepasa.com community will vote on and determine who the finalists will be.
What a screwed up executive office at Yahoo. Everyone needs to go. Thats my two cents. I do not own Yahoo and the target price is somewhere around 15 dollars. And Microsoft, you want to win on the internet, scrap your .NET and your proprietary frameworks and embrace opensource. Did you hear that Steve B?
Microsoft will take out facebook, thats my next prediction.
Couple of charts showing ad spend rate throughout the next few years. The amount of spend has dropped off from the initial rates forecast last year, as monetization has dropped off
At $1.4 billion, social network advertising will make up 5.5% of total US online ad spending this year. However, after 2010 eMarketer projects that social network sites will receive a lesser share of total spending, falling to 5.1% in 2012 after a peak of 6% in 2009-2010.
It seems as though the major social networks are not doing as good a job for marketers as other websites that cater to specific types of visitors. These large Social networks are akin to general audience advertising. Again, this is where IPMM sees the value of branded niche media properties, catering to users who look for a specific kind of content and relationship in the online experience. In conclusion, 90% of online ad spend is going somewhere else. Somewhere that advertisers feel they are getting more ROI.
Imagine you could just zap your profile at myspace and populate another social network. Or drag your entire friends list over. Its coming soon, and it looks to be the future of interchangeable data on social networks. As compared to google's Open Social, this is not about widgets processing new data exchanges between new sets of connections, but rather a way of grabbing all your data and moving it.
MySpace doesn’t make money off any of this directly. It doesn’t charge money to the sites that use the profile information or place ads on them. But as many people see the importance of having an online profile to express themselves to friends and strangers, the battle is increasingly about becoming people’s primary profile, just as companies fight to be people’s main e-mail provider.
This is what is most important, becoming people's primary profile.
Zivity Takes $7 Million In Venture Financing For Adult Content Social Network
Zivity is an adult content social network and user generated content site (they call it “Promoting Beauty 2.0″). It has the distinction of being one of the first adult content startups to be backed by venture capital via a $1 million seed round in 2007, and it caused quite a stir at its official launch at TechCrunch40. As we mentioned last month, mainstream press is starting to pay serious attention to them.
The company will announce a new $7 million round of financing in a deal led by both BlueRun Ventures and Founders Fund. The company has now raised a total of $8 million. The social networking experience that these VCs add is substantial. Founders Fund is an early Facebook investor. Both are investors in Slide.
John Malloy of BlueRun Ventures and Luke Nosek of Founders Fund join Zivity co-founders Scott Banister, Cyan Banister (who also models for the site) and Jeffrey Wescott on the company’s board of directors.
We've known for months about this, and as photographers, we've joined and used the system. WHAT DO WE THINK OF THIS? The business model is going to have to change. The problems they are TRYING to solve is somewhat real, but the solution they offering will not work. It will FAIL and probably morph into something different at some point. We consider our modelvanity brand a superior platform once we're up and running fully.
Name: Oscar Toscano for IP MicroMedia Home: Southern California, United States About Me: New Media business Executive building disruptive media systems Visit my Personal BLOG
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