It is crucial for new media/technology startups to focus efforts and energy on results that will pay off. Over the past month, IPMM management has started various online and off line campaigns to test a roll out expectation of new brands. We are also evaluating mashup systems to work with our core open source solutions to keep up with future scaling issues we see coming. We have had faculty changes in the spring but have taken a new perspective in how to handle the HR department as well. In keeping with the updates that we should be putting out, I wanted to share a great article from one of the pioneers who is reinventing itself and assessing where it needs to place critical resources.. YAHOO.
Yahoo also needs to decide whether it wants to be a media company that does original programming or not. They've been dabbling in original content for years with mixed results. If they are not going to really go for it and do it right, they should scrap it and not be distracted
Executives also say they plan to de-emphasize original entertainment programming and do more with social media and user-generated content. All right then. Let's see it happen.
Lets see what happens with YahooLabels: advertising, ipmm, online, revenue, yahoo |
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