A new study by Simmons, a unit of Experian Research Services has found that consumers are 47% more engadged by ads that run with television programs v… more
Saying he has been inspired by music, John is about to make his newest predictions. He delves into conversation marketing, as his companies core competency. Revealing that 27 full time brand advertisers sell branding through his 150+ network sites, he also explained how sometimes it takes a few quarters for the new sites to see ad income. At 12:30 he talks about two types of media, Mercenary and Missionary. He prefers missionary (passionate independent media) over mercenary. He speaks that news has a new approach to make it "straight." At 30:00 he begins talking about experiences around the events and the advertising that can go with it. Something I have been preaching for several years. Here is the video, by the Scoble Show.
1. "Technology Trigger" The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest.
2. "Peak of Inflated Expectations" In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.
3. "Trough of Disillusionment" Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology.
4. "Slope of Enlightenment" Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology.
5. "Plateau of Productivity" A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.
A VC blogger of note verifies what I have believed since the days of running call center campaigns for clients:
The value of a social network is not in the functionality and technology itself. Feature parity should be achieved rather quickly on any new set of innovative aspects that a MySpace, Facebook, or anyone will introduce. Rather, like all media properties (whether digital or otherwise), a social network has value based on: 1. The information contained within it. In this case, the information about the friends and connections in network. 2. The signal value communicated to society about who a user is as a person. In this case, what being on a social network represents to others.
Essentially, what really matters is brand.
What does it mean for someone to be on Facebook? What does it mean to be on MySpace? What does it mean to be on the dozens and dozens other general-interest social networks or vertical ones which are profiled daily on Mashable. In other words, what does it say about you, who you are as a person?
Photostock Images, Affordable Prices!All your creative and image needs. Buy Royalty Free images at the lowest prices! Or join our photographer network and earn money today!
Photo Finder 360 Stock Images
Professional Press Images, Breakin News PhotobankProfessional image buyers have an alternative to Getty, Corbis, Wire, and AP. Our pricing is the lowest in the industry!
Pro Image Vault
Web 2.0 Disruptive media company
IP MicroMedia LLC is changing the way media is captured and syndicated worldwide.
IP MicroMedia LLC
California Insurance Specialists
RTGWest Insurance Services Services Commercial and Personal lines insurance solutions for your business. Obtain your quote today!
RTG West Insurance Services
ReadIt
RAW RSS